Category: Startup Insider

7 Essentials for Making Your Content Marketing Business Thrive

There’s no doubt that content marketing is dominating the digital marketing space. Rather than replacing SEO, social media or email marketing,it has become an integral component of each of these strategies and channels. Despite the widespread use of content marketing, the majority of companies struggle with the effectiveness of their content strategy. According to the Content…

9 Top Venture Capitalists Share Their Best Advice for Entrepreneurs

Pitching venture capitalists can be a fraught enterprise, particularly for entrepreneurs who have never done it before. With that in mind, we’ve asked leading venture capitalists at firms like Andreessen Horowitz, Greylock Partners and GE Ventures to share their best advice for startup founders seeking capital. From specific tips on hiring to more general strategies…

7 Things Reporters Wish PR Pros Would Do

It’s time for the holidays, and everyone is trying to find the perfect gift for that special someone. For PR pros, there’s no group more special than reporters. Have you thought about what they might like to receive this year? Here are some items on their pitch wish lists: 1. Fewer throwaway pitches. Journalists see…

5 Ways to Improve Your Content-Marketing Strategy in 2016

Content marketing has evolved from a buzzword into a major component of marketing strategies for companies of all sizes. Thirty-seven percent of business-to-consumer (B2C) marketers have a documented content marketing strategy, and 61 percent of the most-effective business-to-business (B2B) marketers meet daily or weekly with their content marketing team. Content marketing can produce amazing results…

Why Entrepreneurs Need to Look Beyond Affirmative Action

Last week, the U.S. Supreme Court considered oral arguments for a highly visible and divisive case against affirmative action, or the ongoing practice, action or policy favoring individuals who tend to suffer from discrimination, especially in relation to employment or education. The case, Fisher v. University of Texas, No. 14-981, was brought by a white student,…

4 Important Ways to Look at Employee Well-Being 'Holistically'

There’s no doubt about it: Healthy employees save companies money. But there’s more to the story. A holistic approach to employee well-being can improve employee engagement, productivity and morale — not just an organization’s bottom line. And senior level management groups around the country are taking note. Related: Commit to Employee Well-Being and Your Team Will Grow the Company…