Category: Startup Insider

5 Free Influencer Outreach Templates for Your Content Campaigns

Influencer outreach is critical for any content marketing campaign, because influencers expose your brand to a larger audience, and because your audience values endorsements from third parties — often more than they value your word alone. According to Zuberance, 92 percent of consumers trust brand advocates. Further, Visual.ly found that content shared by influencers receives 16 times more…

How Does Company Culture Actually Lead to Success?

The importance of "company culture" is getting a lot of attention these days, especially in the startup world. Tech giants like Google have made a name for themselves by offering unique, sometimes luxurious benefits to their employees, while small, nimble startups are changing the rules of office culture, with perks like unlimited vacation time and…

7 Industries Born to Fuel Entrepreneurship

With so much competition in the field today, being an entrepreneur has never been harder. Only the best ideas thrive and turn into growing, successful businesses. Yet entrepreneurs also have more opportunities than ever before to compete on level playing fields with more established brands. These opportunities range from coworking spaces to productivity tools to…

4 Ways to Embrace the Holiday Season

The holiday season is a time of rushing — to buy gifts, finalize plans with family and friends and rush to meet yearly goals. Despite all this running around, I believe December presents a great opportunity to reflect, slow down, step back and get refreshed and ready for the year to come. Related: Savvy Ways to Survive the Holidays…

Good Customer Service Is Your Best Holiday Marketing Investment (Infographic)

Now that the holiday season is in full swing, consumers are busy checking off gift lists, bargain hunting, power shopping and… enduring unpleasant customer service interactions. While big-name companies including Amazon and Overstock are making customer service a priority this holiday season, a new study of more than 1,200 U.S. consumers is finds customer service is still…