Geenee picks up $4.4 million Series A to make Instagram more shoppable

There is a huge disconnect between the way users engage with content on platforms like Instagram and the way that they shop online. Without native links in Instagram posts, influencers are looking for other ways to monetize their posts through services like RewardStyle and now, Geenee.

Geenee is a platform that lets users shop on Instagram by simply taking a snapshot of the post they like, uploading it to the Geenee app, and choosing the item they want to buy. Through image recognition software, Geenee is able to parse through each item in a specific post to determine the brand, the SKU, and where it can be purchased.

Geenee just closed a $4.4 million Series A round from Highlight Communications AG, Constantin Media AG, Stephen Cohen and Steve Titus, among others.

To start out, Geenee is focusing on the fashion vertical, but founder Thorsten Magers told TechCrunch that the company sees a bright future across various verticals.